The Huggy's Bar
founders quickly understood that the digital channel can be a highly profitable channel when giving focus and when the operational process in the restaurant is aligned with it. Like many restaurants they chose to cooperate with Deliveroo for any home-delivery, but for take-away orders they opted for Ask Emma
is the hospitality offer of Infinity Mobile, built on top of the Shopitag platform. "Most people underestimate the complexity of online order & pay in food & beverage", Geert Roete says. "After all, how hard can it be to order a sandwich? Any webshop system can do that, right? Well, we learned the hard way that F&B ordering is really complex
, as the complexity is hidden at the restaurants side. The consumer part is indeed fairly simple but getting it right at the business' side was a hard nut to crack. However today we can say we can support multiple complex order&pay scenarios in hospitality
, and we are certainly proud of it".