As a major FMCG player in the region, Unilever South Africa
has millions of clients who use their products on a day-to-day basis. Their customers range from the very young to very old, and the offer in products is very diverse. As such, getting to know the customer, rewarding their loyalty
and improving the relation
between brand and the consumer is not an easy task. But at Infinity Mobile, we're always in for a nice challenge.
We proposed Unilever to provide a chatbot to their customers active on Facebook, so that they could start chatting with them on Facebook Messenger. However, as we know just chatting is only a start, we made it possible for Unilever to thank a customer who did a purchase in a physical store!