PR – launch Ask Emma in Brussels

PR – launch Ask Emma in Brussels

Brussels, 20 november 2017; Infinity Mobile, the Belgian startup specializing in mobile e-commerce, launches its food ordering chatbot ‘Ask Emma’ in the city of Brussels. By talking to ‘Ask Emma’ on Facebook Messenger, people can order something to eat, specifically in the context of take-away. Piggybacking on the rising popularity of chatbots, the main advantage of Ask Emma is that you don’t need to download yet another app. The only prerequisite is having a Facebook or Facebook Messenger profile.

The Huggy’s Bar, the Liège based Burgers chain (counting 7 locations, including the 2 new restaurants that have just opened in the center of Brussels), works since begin September 2017 with Ask Emma. After seeing Ask Emma and running a short test period in their restaurant based in Awans, quickly the management decided to bring Ask Emma also to the main location in Liège centre, and now with the launch of their brand new restaurants in Brussels, Ask Emma will join too. Thomas Mémurlin, founder and CEO: “We are impressed with the results of Ask Emma for our take-away service. While we want to be innovative and surf on new trends, it still was a bit testing how deep the water is for people to order via Facebook Messenger. Already after two weeks we decided to launch the Ask Emma in our flagship store in Liège centre, and given the fact we receive daily multiple orders via Emma, it’s a no-brainer for us to offer take-away via Ask Emma also in Brussels”.

Benoit Hossay, co-founder of Ask Emma, adds to that “We’re very happy with the launch of Ask Emma in Brussels. The largest city of the country has a big potential in terms of take-away and pickup of food and drinks, and we believe with Ask Emma we have the right tools and offer that aligns with the preference of today’s customer. “

Talking to Ask Emma is possible by opening Facebook Messenger and searching for Ask Emma, or you can directly open the Messenger interface via http://m.me/askforemma