It will come as no surprise that the landscape for global classic brands like P&G or Unilever has changed a lot over the recent decade. Push publicity via traditional channels as television are only reaching a fraction of people compared to what it used to be, and with younger generations that grow up without television (except to binge watch Netflix) things won't get easier.
On the bright side, this shift to online also opens new possibilities for these large brands to get in touch with the consumer in new innovative ways
. An outcome of this shift is for example the growing demand for DTC commerce. As an official accredited supplier of Procter&Gamble, Infinity Mobile helps the company in creating touchpoints both in-store as online
. Moreover, using the Shopitag Plus platform, we have the capability to integrate with any backend system of P&G, making data move faster between the consumer and the brand.
For the launch of the new Lenor in the UK, our Sayl cloud platform supported the business people of P&G in getting first-hand consumer feedback
how this new flavor of fabric softener was accepted in the market. P&G had a specific list of questions they would like to get answered from people, without resorting to traditional user panels or street/in-store interviews. Also, a boring online survey was not what they had in mind.