"Sayl Retail is a self-service ecommerce platform that helps small business owners to set-up their own webshop in less than half an hour
.", Geert Roete, CEO of Infinity Mobile says when we ask him for a 1 sentence pitch of Sayl Retail. "The first seeds for the Sayl Retail e-commerce platform were planted during our 3-month stay in Fintech Village
(now 'Lab Brussels'), ING bank's fintech accelerator. At that time, the solution was called Shopitag.", Geert Roete adds.
"At the time being, we saw that consumers where trying a lot of new digital channels, like chat, Facebook, Instagram and that small retail business owners had a hard time to keep up. We spoke with several entrepreneurs that - while running their small business - were in contact with their clients via email, via telephone, via Whatsapp, Facebook, Facebook Messenger. You name it, they were on it. Never say that small business owners are not customer centric thinking. They are, but sadly enough they are not always aware of the right tools to manage."
"As we already had a more complex e-commerce platform architecture in place, it was a matter of simplifying the functionality in such way that anyone could start an online shop. The golden rule was to create a full self-service platform where the business owner can easily register, add their products, link their payment means and link to their sales channels like Facebook and Instagram
", co-founder and CTO Benoit Hossay adds. "We also didn't want to create 'yet another webshop system', so we decided to come up with the notion of pop-up shops: temporary shops that are small but relevant. Ideal to link to the different digital channels, while keeping 1 central place to manage the products and orders. Granted: over time we have added quite some merchant-requested functionality so that most use it now as a full fledged webshop."