"Shopitag is an e-commerce platform that helps any business owner to set up one or more small shops and link it with the sales channels they already use today", says Roete if we ask him for a so-called elevator-pitch. "Initially, our target audience were small to medium businesses that needed an online shopping presence. In time, we also saw lot of digital agencies needed temporary campaign shops. In the Shopitag platform you can manage multiple shops, switch them on and off as you like, all in 1 place."
"We didn't want to stop there, as the online space - and certainly e-commerce - is constantly evolving. Therefore we focused on conversational commerce
, where chat and voice can be used to initiate a purchase." The pitch of conversation turning into conversion speaked to different large parties, including Intercom
(messaging), and Amazon
"With the conversational commerce offer we can serve also brands and corporates who are looking for a more intimate way to get more out of their customer interactions. Combined with the freedom of our API a lot is possible. We are just at the start."