Success Case - Brussels Airport

Brussels Airport is by far the largest airport of Belgium, and is one of those few places in Belgium that any inhabitant or tourist in Belgium gets to know. As typical for a crowded airport, it's a place with a lot of activity, receiving more than 20 million of visitors each year and therefore a lot is to be done to satisfy these visitors.

Brussels Airport is running multiple digital services whereby the life of the passenger is made simpler and more convenient. In this particular case, we zoom in on the access to the VIP lounge whereby travelers can buy an access pass online, store the pass on their mobile and simply walk into the VIP lounge by scanning at the borne.

Brussels Airport Company chose the Sayl Cloud platform as the turnkey solution for omnichannel commerce. In a short period the screens of the mobile website were customized to fit the Brussels Airport branding, and interaction with the bornes was only a matter of configuration.

The VIP lounge at Brussels Airport is an excellent way to set up meetings right at the airport, or to work without being disturbed by the crowd in the main hall.

"The task at hand was to make it possible to buy a VIP lounge access card that you can store in your iPhone or Android wallet, and that you can scan while entering the VIP lounge. All automated.", Benoit Hossay explains. "Together with the team of Accenture Digital we developed the customer journey, the visual elements and UX, the interaction with our omnichannel e-commerce platform, and the interaction with the scanning devises at the airport."

The Sayl platform is now being used to manage the items you can buy within the interface of the Lounge Access. Visitors of Brussels Airport will see the possibility to buy access via digital signage, the airports website, and online campaigns on Facebook etc. "Due to the fact our platform support a lot of payment providers, we even offer Alipay as a payment mean to Chinese travelers. It's seamless, and works out of the box.", Hossay adds.

The access to the VIP lounge is only one of the transactional projects that Brussels Airport runs on Sayl. Food for other use cases: ordering of bTags, booking a table, going through the security check (fastlane), kiosk ordering etc..