PR — Shopitag launch: a smart pop-up shop platform is born

BRUSSELS, Belgium, 28 August 2018 — Infinity Mobile, a Belgian company focused on digital commerce, is proud to announce the launch of its e-commerce flagship solution Shopitag. Shopitag helps SMEs to boost their e-commerce activities, by allowing them to create simple online pop-up shops. These shops can be created in less than half an hour, and can be linked with channels like Facebook, Instagram and Facebook Messenger. Simple, personalized and contextually relevant, those are the 3 keywords of any shop. In addition to SMEs that want to test the market quickly, Shopitag also supports brands that want to get more out of conversational commerce.
"SMEs and smaller companies are interested in the opportunities that e-commerce offers, but they fear the time, resources and costs that are weighed against a return that is not guaranteed. To break down that barrier, we developed Shopitag", explains Geert Roete, CEO of Infinity Mobile. "With Shopitag it is possible to set up one or more online pop-up shops, allowing you to test the market very rapidly."

Shopitag is especially crafted for ease of use. Merchants can quickly create an account and immediately create a first pop-up shop. They can integrate these with the sales channels they already use today, such as Facebook, Instagram, email, their own website, and so on. Shopitag is designed to ensure a seamless shopping experience on mobile. Any pop-up shop can also be customized to reflect the branding of the business.

"Shopitag does not necessarily replace the existing webshop of a customer if they already have one. This is the flexibility that makes Shopitag stand out from the crowd", Benoit Hossay, co-founder, adds. "There are plenty of scenarios to think of where you want to run a few pop-up shops next to the webshop: think about selling cross-border, think of VIP promotions, or think of large shops that are too heavy and short marketing campaigns become quickly too expensive ".

In addition to this low-threshold approach, Shopitag is strongly committed to so-called conversational commerce. This strongly emerging segment of e-commerce is special because the customer is helped personally via chat (and in the future via voice). This leads to increased conversion and the customer is satisfied with a personal guidance. To stimulate this conversational commerce, Shopitag has partnered with messaging giant Intercom, to provide a shop-in-chat solution.

Today, the Shopitag platform is open for business, and already attracted more than 400 businesses from no less than 19 different countries during its beta phase. The merchants using the platform range from small businesses, to well-known companies such as Van der Valk, Panini and Brussels Airport. The platform is connected to partners such as Intercom and Teamleader, and Infinity Mobile has also entered into agreements with ING Bank Belgium and a postal operator (name soon announced).

Shopitag is free to start and comes with all functionalities as long as the user does not realize more than 3 sales per month. There are also several paying licenses that do not have this limitation. It is a complete SaaS (software-as-a-service) solution that requires no additional downloads or modifications to the customer's IT and software setup, and is securely hosted in the cloud.

About Shopitag and Infinity Mobile

Shopitag is an e-commerce platform available in 5 languages that allows business owners to set up smart, online pop-up shops, focused and extreme personalized. It meets the needs of entrepreneurs who would like to sell (more) online, but that do not have the time, resources and experience to do this in an efficient manner.

Infinity Mobile is a digital e-commerce player that focuses on ordering & payment solutions for retail, catering and event halls. Infinity Mobile customers include Brussels Expo, Brussels Airport, Unilever, ING Bank, Van der Valk Hotel et al.

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Geert Roete —