"SMEs and smaller companies are interested in the opportunities that e-commerce offers, but they fear the time, resources and costs that are weighed against a return that is not guaranteed. To break down that barrier, we developed Shopitag", explains Geert Roete, the CEO of Infinity Mobile. "With Shopitag it is possible to set up one or more online pop-up shops, allowing you to test the market very rapidly."
Shopitag is especially crafted for ease of use. Merchants can quickly create an account and immediately create a first pop-up shop. They can integrate these with the sales channels they already use today, such as Facebook, Instagram, email, their own website, and so on. Shopitag is designed to ensure a seamless shopping experience on mobile. Any pop-up shop can also be customized to reflect the branding of the business.
"Shopitag does not necessarily replace the existing webshop of a customer if they already have one. This is the flexibility that makes Shopitag stand out from the crowd", Benoit Hossay, co-founder, adds. "There are plenty of scenarios to think of where you want to run a few pop-up shops next to the webshop: think about selling cross-border, think of VIP promotions, or think of large shops that are too heavy and short marketing campaigns become quickly too expensive ".
In addition to this low-threshold approach, Shopitag is strongly committed to so-called conversational commerce
. This strongly emerging segment of e-commerce is special because the customer is helped personally via chat (and in the future via voice). This leads to increased conversion and the customer is satisfied with a personal guidance. To stimulate this conversational commerce, Shopitag has partnered with messaging giant Intercom
, to provide a shop-in-chat solution
Today, the Shopitag platform is open for business, and already attracted more than 400 businesses from no less than 19 different countries during its beta phase. The merchants using the platform range from small businesses, to well-known companies such as Van der Valk, Panini and Brussels Airport. The platform is connected to partners such as Intercom
, and Infinity Mobile has also entered into agreements with ING Bank Belgium
and a postal operator (name soon announced).